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The Rural Marketing Division of Usha International along with Dinesh Chhabra CEO Usha International receive the Award
The Rural Marketing Division of Usha International along with Dinesh Chhabra CEO Usha International receive the Award

New Delhi, March 23, 2015 (News Team): Usha International Ltd. was felicitated with the gold award in the ‘Last Mile Distribution Initiative of the year’ category at the 6th Annual Flame Awards 2015 hosted by the Rural Marketing Association of India. This award is in recognition of the company’s rural marketing initiative to extend their footprint into small towns and villages. The company set up its rural business in April 2013 and named it ‘Project Sampark’. This is an extension of the company’s distribution network into towns with population of less than 1 lakh and all of India’s villages. With 69% of India’s 1.2 Billion population based out of rural areas, Usha is looking at establishing its footprint to over 8000 towns and 6.4 Lakh villages.

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USHA On-The-Go Blender
USHA On-The-Go Blender

Ludhiana, March 20, 2015 (Neel Kamal Sonu): USHA International, one of India's leading consumer durable companies launches On The Go Blender that offers simple, stylish and powerful blending experience. This energy booster comes with a detachable jar.

USHA’s On-The-Go Blender is loaded with smart features like 4 fin SS304 stainless steel blades that enable faster and smooth blending of frozen ingredients too. Moreover, the blender is equipped with anti-slip suction feet to prevent slipping on less friction surfaces, anti-flip cover which enables easy sip from the bottle and 250 watts motor for efficient and powerful performance. Keeping safety as the top priority it has a thermal fuse and an overload protector to ensure complete safety from overloads and electric shocks.

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Farhan Akhtar, New face of Code by Lifestyle
Farhan Akhtar, New face of Code by Lifestyle

Mumbai, March 19, 2015 (News Team): Lifestyle International Pvt. Ltd has announced that they have signed Bollywood Actor Farhan Akhtar as the Brand Ambassador for their contemporary menswear brand Code by Lifestyle. Code by Lifestyle, with its wide range of offering in the formal and smart casual menswear space, appeals to the New Age Man who is ambitious, an achiever and always dresses sharp. With this association, Code by Lifestyle aims to further enhance its appeal amongst its target audience, most of whom see Farhan as an inspiration as he continues to redefine the boundaries of success with his creativity, stellar achievements and enigmatic persona.

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Ludhiana, March 17, 2015 (Neel Kamal Sonu): On the occasion of the International Women’s Week, Vodafone India, one of India’s leading telecommunications service providers, today announced a new maternity policy. The highlight of the initiatives was the announcement of the new maternity policy that offers 16 weeks of paid maternity leave, 1 working week of paternity leave and 6 hours per day for 6 months post return from maternity for child care.

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Castrol Vecton
Castrol Vecton

New Delhi, March 16, 2015 (News Team): Castrol Vecton RX Fuel Saver 10W-40, diesel engine oil co-engineered by Castrol India Limited and Tata Motors Limited was launched on the side-lines of the T1 Prima Truck racing Championship at the Buddh International Circuit, Greater Noida. Castrol Vecton RX Fuel Saver is designed to increase the fuel efficiency of Tata trucks by 3%*, which will save substantial amounts of diesel as well as operating costs for these trucks.

Commenting on the launch, Ravi Kirpalani, Managing Director, Castrol India Limited, said, “Castrol Vecton RX Fuel Saver 10W-40 incorporates Castrol’s pioneering technology and has been developed and rigorously tested for over four years in Castrol’s laboratories in Pangbourne - UK, and India, and on the roads. The challenge was to develop a product which was fuel efficient but yet tough enough to withstand the huge pressure faced by trucks on difficult roads and under tough operating conditions, including overloading. This co-engineering effort between Tata Motors and Castrol is yet another example of the collaborative manner and the true partnership spirit in which both our companies operate. This year we complete 30 years of our relationship with Tata Motors and we are indeed delighted to work with such a strong and trusted partner.”

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Aarthi Subramanian - Executive Director
Aarthi Subramanian - Executive Director

Mumbai, March 13, 2015 (News Team): Tata Consultancy Services, (TCS), a leading IT services, consulting and business solutions organization announced today it has appointed Aarthi Subramanian as an Executive Director to the Board of Directors of the Company for a period of three years.

With this appointment, the total strength of the Board of Directors increases to 11 directors, which include six independent directors.

Aarthi Subramanian is the Global Head of Delivery Excellence Group responsible for governance of service delivery, compliance and risk management.

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Hitech Amaze S3
Hitech Amaze S3

Kolkata, March 11, 2015 (News Team): Hitech Mobiles, one of the fastest growing Indian Mobile Handset company has launched the India’s most affordable Quad Core phone, Hitech Amaze S3. The handset has been exclusively launched in the online platform. The phone will be available for purchase in Shopclues.com.

Hitech Amaze S3 has been designed keeping in mind the changing trends of fashion in the world of mobile phones. Hitech Amaze S3 is a smartphone with superfast 1.2 GHz Quad Core Processor enabled with superfast 3G connectivity along with 1500 mAh battery. The phone’s sleek look adds to its fashion statement with a thickness of 7.9 mm. The phone is also updated with latest Android Kitkat 4.4.OS. Hitech Amaze S3 has a 4.5 inches screen with IPS Display which gives an excellent visual display.

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Mumbai, March 09, 2015 (News Team): Baroda Pioneer Mutual Fund today announced the launch of Baroda Pioneer Hybrid Fund - Series I, a close ended hybrid scheme. This product is suitable for investors who are seeking to generate income and capital appreciation over the short term to medium term.

The New Fund Offer (NFO) is open for subscription from 2nd March 2015 and closes on 17th March 2015. The units will be available at par Rs.10/- The primary objective of the Scheme is to generate income by investing in fixed income securities maturing on or before the date of the maturity of the Scheme and to generate capital appreciation by investing in equity and equity related instruments.

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Sonakshi Sinha
Sonakshi Sinha

Mumbai, February 19, 2015 (News Team): FGX International, a leading eyewear designer and marketer, marks its foray into India with the launch of Foster Grant Signature, the company’s iconic 85 year old brand. Taking forward the Brand’s storied history of working with iconic Hollywood stars, FGX International associated with one of India’s leading Bollywood stars, Sonakshi Sinha to be the face of the brand in India.

The Foster Grant Signature collection will include both sunglasses as well as optical frames. Discerning consumers will enjoy superior styling, performance grade eyewear from Foster Grant Signature, with its wondrous heritage and rich history for which the brand is known. Foster Grant Signature celebrates classic and timeless design meshed with modern trends to give consumers the opportunity to express themselves. All the collections meet the highest quality standards, and sunglasses provide 100% UVA/UVB sun protection.

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Toru Kishimoto, Vice President, Isuzu Motors India launching ISUZU MU 7 for Punjab market after dealership opening today in Ludhiana
Toru Kishimoto, Vice President, Isuzu Motors India launching ISUZU MU 7 for Punjab market after dealership opening today in Ludhiana

Ludhiana, February 18, 2015 (Rajinder Ahuja): Isuzu Motors India Private Limited, a subsidiary of Isuzu Motors, Japan, one of the world’s largest commercial vehicle manufacturers and a leader in pick-up trucks today inaugurated a new dealership in Ludhiana “Krishna Isuzu”, marking its entry into Punjab. The dealership opening witnessed the culmination of the two day ‘Max Run Challenge’ drive which was flagged off in Jaipur yesterday, covering a distance of over 665 kms via Chandigarh consuming 28.45 ltrs fuel. 3 Isuzu D-Max variants drove across various road conditions and has achieved a remarkable mileage of 23.39kmpl, proving its fuel-efficiency in the real-time scenario. Renowned auto expert and commentator H Kishie Singh travelled whole distance with the team to audit and validate the drive. The new dealership Krishna Isuzu is conveniently located at Dhandari Khurd, GT Road, Ludhiana to offer best-in-class sales and service support for Isuzu customers.